SOCIAL MEDIA -A VIRTUAL WONDERLAND FOR US AND THEM -ALICE OF LEWIS CARROLL

 

 IF YOU DONT KNOW WHERE YOU ARE GOING ANY ROAD WILL TAKE YOU THERE-   LEWIS CARROLL     

 Today, Social Media reminds us of Alice's Adventures in Wonderland by English author Lewis Carroll   Through a rabbit hole she enters the world of fantasy with peculiar creatures a kind of blunder and     nonsense .Same with us today when we enter the world of social media as we are unable to make   difference between reality and fantasy  .The virtual world of social media is an illusion and in many   ways far away or beyond our expectations.

 Three of the quotes by Lewis Carroll himself is worth mentioning here. The first is "Why, sometimes   I've believed as many as six impossible things before breakfast ?".The second is "Who in the world am   I? Ah that's the great puzzle!" Third is "Who cares for you ? You're nothing but a pack of cards" .Its   not easy to enter the dark caves of social media like Facebook, Whatsapp ,Twitter, Instagram, Tumblr,   Reddit, Quara, Linkedin, Pinterest, Snapchat, Tiktok, Meetup, Rumble. and many more.

ERA OF SOCIAL MEDIA -THE VIRTUAL WORLD :                                                                         We have been programmed to be socially active to a great extent .Most of us are socially active on internet .Our relationship begin ,grow and end on social sites. No face to face meeting ,meeting virtually. There is a craving, excitement and an addiction  of social media. With the growth of communication technology and rapid use of smart phones and computers internet has become an inseparable part of modern society. Innumerable social sites added further fuel to the fire.

It has started as a social status and standard of an individual in the modern society. They consider Us  civilized and modern only when we are using these social sites. This mania has its origin from Facebook to numberless social sites. Social  media's Likes and Notifications are the two aspects that engage our brain's Feel Good hormones ,motivating us to experience pleasure of  their  Admiration .Our happiness is in their hand.

TWO TYPES OF USES OF SOCIAL MEDIA:

There are two types of uses of these social sites one is random only craving for Likes and Notifications and the other is for small businesses where you can promote your products or services to earn money.    

GET PAID TO SHARE YOUR KNOWLEDGE:                                                                                     You can make money through YouTube creating 'How To' content and when get your videos monetized get money after a scheduled process .In general Social Media is not going to produce a huge amount but expectations are high .Blogging too has become a passion among us for that too you need a domain and website of your own .Thus here starts the marketing and business. Now Social sites too have a heavy traffic millions and billions of us are giving competition to them. This heavy traffic has given origin to a new trend in market Organic and Inorganic .

                                                                                              

ORGANIC VS. INORGANIC WAR:THE WINNERS AND THE LOOSERS:                                    Organic marketing is free marketing creating original content and loyal fan .On the other hand Inorganic is the algorithm and sponsored ads. To promote Organic  traffic on social media hashtags, your story, livestreaming and direct messages are used in YouTube videos and  Bloggings.                      

PROMOTE YOUR CONTENT:                                                                                                                Promote your content through paid advertisement .You have an option to set a budget and work within it. Inorganic traffic allows you to target your ideal audience. You can reach people who never would have seen you and your business before. Algorithm and search history of people allows inorganic traffic .But the problem is that in the era of popularity of social sites the creators are more in number than the audience. Now the scene is that that the creators are promoting their business among themselves. Now the charm and chances of success is not visible in the origin of organic and inorganic war. Our Organic is dominated by  their Inorganic . 

                                                                                                                

Lewis Carroll had rightly said ,"I can't go back to yesterday because I was a different person then".                                                

                           

                         

                                                                                                                                                                                  

                                                                                                                                                                                      

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